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US introduces new data privacy Bill

In a landmark move, Senate Commerce Committee Chairs Maria Cantwell and Cathy McMorris Rodgers have unveiled a draft of comprehensive data privacy legislation aimed at addressing key concerns surrounding data protection and consumer privacy rights. The American Privacy Rights Act marks a significant step towards establishing clear guidelines and standards for data handling practices across industries in the United States (US).

The proposed legislation emphasises the importance of transparency, accountability, and user control over personal data. It outlines requirements for companies to provide clear and concise privacy policies, obtain explicit consent for data collection and processing, and offer individuals the ability to access, correct, and delete their personal information.

One notable aspect of the draft legislation is its focus on data minimisation and purpose limitation principles. Companies are encouraged to only collect data that is necessary for specified purposes and refrain from retaining data beyond what is needed for those purposes. This approach not only enhances data protection but also reduces the risk of data misuse or unauthorised access.

Further, the legislation includes provisions for enhanced data security measures, such as encryption, access controls, and data breach notification requirements. These measures aim to safeguard sensitive information from cyber threats and unauthorised disclosure, bolstering consumer trust in digital services and platforms.

Currently, data privacy is handled on a state-by-state basis in the US with no overarching standard. The introduction of this comprehensive data privacy legislation reflects bipartisan efforts to address evolving challenges in the digital age and to create a united front across America to provide national protection of individual privacy rights and data security.

For a full reading of the media release, see here.

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